The global animation industry has now become one of the most profitable sectors of entertainment and media, with a turnover of $400 billion in 2023. This market includes films, series, video games and related digital content, playing a major role in the cultural economy of nations. However, Iran’s share of this market until 2019 was only about $666,000—a figure far below the country’s capacity and talent.

Despite this tiny share, Iranian productions show that quality and creativity can compete globally. Works such as ‘The Last Fiction’ and ‘Dolphin Boy’ have won international awards and achieved worldwide sales, reflecting Iran’s potential in this industry.

The major transformation in animation is the arrival of artificial intelligence. AI plays a key role in character design, creation of 3D environments, voice work and storytelling. Leading global studios have used AI to speed up production and enhance quality. Iran too can smooth its path towards professional production and global presence by investing in AI-based studios.

A successful strategy for Iran could rest on two pillars: first, training and educating specialists in animation and AI; second, building smart studios through targeted investment. Combining these with the country’s cultural and artistic strengths could significantly raise Iran’s share of the global market.

Ultimately, Iran stands at a turning point. Producing world-class works and using new technologies creates a unique opportunity to turn today’s negligible share into a serious position in the $400 billion animation market. Smart and strategic investment in this field would not only transform the country’s cultural economy but also secure Iran a place on the global animation map.